Our Story
We built Evening Shore to make practical copywriting education accessible, clear, and immediately useful. You learn by shipping real deliverables: pages, emails, and offers—graded by clarity and outcomes.
From our first cohort to a full stack of programs, we’ve kept one promise: teach foundations that compound, not hacks that expire. Every lesson ends with a draft. Every draft gets feedback. Every student leaves with proof of skill.
Timeline
Launch — 2019 press to toggle
We started with a single course on headlines and promise-based messaging. The focus: positioning, proof, and a simple rubric anyone could use.
- First 47 students shipped 3 landing pages each.
- Average conversion lift from drafts to final: 18%.
Expansion — 2020 press to toggle
New programs: emails, landing pages, product descriptions, and SEO systems. We added weekly critiques and teardown libraries.
- Introduced research sprints and interview templates.
- Launched peer rooms for accountability and swaps.
Tooling — 2022 press to toggle
We built internal graders for clarity, structure, and specificity to give faster feedback without losing human nuance.
- Rubrics moved from PDF to living checklists.
- Added outcome trackers tied to real metrics.
Today — Now press to toggle
A complete curriculum from beginner to advanced, with templates and reviews. We teach the craft, then the business of writing.
- Portfolio-ready projects with verified outcomes.
- Mentored tracks and office hours for career moves.
Tip: press E to expand all, C to collapse all.
How We Teach
- Frameworks > hacks. Clear systems to evaluate copy quality.
- Practice-first. Short lessons, then ship the deliverable.
- Feedback. Rubrics, peer review, and instructor comments.
- Evidence. We measure clarity, relevance, and action against a defined goal.
- Ethics. No fake scarcity, no manipulative tactics—ever.
Team
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Mira Lane — Program Director
Leads curriculum design and instructor training. Built the rubric that powers our clarity-first approach.
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Jonah Reed — Head of Reviews
Oversees feedback standards. Specializes in positioning, offers, and specificity that sells without hype.
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Ava Patel — Outcomes Lead
Tracks project metrics and translates results into portfolio narratives employers and clients trust.
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Rin Okada — Community
Runs peer rooms and critique sessions so you always have a reader and a reason to ship on time.
Our Pledge
We prioritize clarity, honesty, and usefulness over hype. No fake scarcity, no manipulative tactics.